The Startup Dictionary of Received Ideas
"We lose money on every sale, but make up for it in volume."
- API —
A type of beer.
- agile —
Main cause of suicide among software engineers.
- Agile™ —
An industry for people who can't code or design.
- Agile Manifesto —
Actually pretty good.
- all hands —
A signal to update your LinkedIn profile. Often found at the end of runways.
- alumni —
Interns, late-hires and people left over when the runway runs out. See runway.
- backlog —
Where your customers' dreams go to die.
- budget —
Rental car agency.
- board —
Owns the voodoo doll of the CEO. Each board member gets one pin.
- board meeting —
Mexican standoff with AC and lower blood alcohol levels.
- bootstrap —
Cool word for personal debt funding.
- bootstrapping —
Spending your own money on domains and frontend templates without ever bothering a customer.
- CEO —
The “E” is “existential”, the type of fear this role experiences whenever not asleep.
- CFO —
The “F” is for “fictional”, the data this role has to work with.
- COO —
The “OO” is an onomatopoeia. It mimics the “uh oh…” sound this person makes after having witnessed the actual operations.
- CTO —
The “T” is for “terrified”.
- Culture —
Describes the smell of the office kitchen. Also great for yoghurt and sourdough.
- Culture fit —
A random process to determine if you can be friends with the people you work with.
- CXO —
The “X” stands for “exit”. Role reserved for the founder that is slowly being sidelined by all other C-levels.
- data-driven —
The process of making decisions based on the data that supports your opinion.
- debt —
VC money where the VC is a "bank" that actually expects to be paid back.
- design —
The imaginary land where the product is perfect and the users are happy.
- equity —
A type of water based paint. Dilutes very well.
- Excel —
Models reality and the universe. Also used for budgeting.
- funding —
Term normally used to before the money is actually real money. See money for more details.
- figma —
A place where PMs and C-level passively aggressively fight over the color of a button. Designers are not allowed in.
- growth —
Making things get bigger. Hopefully profits, but often just the number of people in the office.
- growth hacking —
Bypassing laws, regulations and common sense to make things get bigger.
- hackathon —
A 24-hour event where people try to solve problems that don’t exist.
- hackernews —
Famous for the "inverse nerd snipe" effect. The more a nerd snipes your post, the richer you will be.
- inclusive —
We are all family. Except for the sales department.
- IOT —
The internet of things. You can check your email on your fridge. You can also check your fridge on your email.
- Internet —
The internet is a series of tubes. It is also a place where people go to argue about things they don’t understand.
- Jira —
Australian for “throw another ticket on the barbie”.
- Joint Venture —
A way to lose money with "friends".
- KPI —
Often used to justify your existence.
- Kara Swisher —
The only person that can make a VC cry. Also never ran a startup or VC.
- lean —
Used to describe a method executing of business practices. Mostly applicable to the level of knowledge about the business practices.
- Lean™ —
Consists of a lot of ramen and a little bits of hope. Could involve couch surfing or homelessness.
- meeting —
A sophisticated ballet where all the best parts of assumption, unpreparedness and indecision combine in a glorious clash of egos.
- money —
Mostly fictional, but the term is rarely ever used anymore. See budget, resources, capital.
- MVP —
Minimum Viable Product. The least amount of work you can do to loose the most amount of money.
- Marc Andreessen —
Inventor of the internet. Founded Google, Facebook and Twitter. Often seen on shrines in South East Asia.
- Normies —
People that are actually happy. And content.
- NPC —
Describes a person that is not a "player" character. Mostly used by people that are not players.
- OKR —
Short for "OK, right?".
- on call —
A long, dark night of the soul.
- onboarding —
Getting to know the people you will soon hate.
- people operations —
Used to be “human resources”, but the “human” bit felt out of place given the life forms in the sales department. Still a bit generous.
- performance reviews —
Although still theoretical, predicted by scientist to exist. Rumours are CERN will publish experimental proof soon.
- pivot —
Kafkaesque transformation when an IOT startup starts selling kitty litter.
- product manager —
Man or woman ritually sacrificed by being ripped apart by engineering, business and design. The entrails divine the product roadmap.
- quarterly —
Regularly scheduled, but somehow always a surprise.
- QBR —
A time to drink.
- resources —
People or computers that are used to get things done. Computers are often more reliable.
- Rock stars —
A term used by people who are not rock stars.
- runway —
Ends in a smelly, deep ditch full of bodies. Expect many “all hands” before actually slipping into said ditch.
- SAAS —
A way to pay for software that is not yours.
- Silicon Valley —
TV comedy show which was later turned into a live action theme park in southern San Francisco Bay Area.
- Slack —
Contrary to popular belief, not a productivity tool.
- team lunch —
Forces everyone to eat vegan because of that Debby in accounting.
- team work —
Term to describe a happy looking, multi-ethnic group of people pointing at a laptop. Fictional.
- unicorn —
Mostly an accounting trick.
- user experience —
Requires actual users. Often confused with “design”.
- vesting period —
Amount of years where $0 value stock options turn into an occasion to buy them for $0.
- Venture Capital —
Senders of money. Not actually their money, but they are the ones that send it. So there's that.
- Vision —
Exists next to reality. Often confused with reality.
- Web 3.0 —
A great way to lose money and invite fraud and hackers into your life.
- WIFI —
Always just out of reach.
- X —
Formerly Twitter. Main outlet for VC hot takes and founder rants. Mainly drowned out by the sound of the world burning.
- ycombinator —
The orange accelerator. Bets on six of the same horses every six months.
- zero to one —
Often used as a coaster.
- zoom —
Filters, backgrounds and the occasional meeting. Always avoidable due to “technical difficulties”.